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Why Mexicans don't drink Molson : rescuing Canadian business from the suds of global obscurity / Andrea Mandel-Campbell.
Record details
- ISBN: 9781553652250
- ISBN: 1553652258
- Physical Description: 328 p. ; 24 cm.
- Publisher: Vancouver, BC : Douglas & McIntyre, 2007.
Content descriptions
Bibliography, etc. Note: | Includes bibliographical references and index. |
Search for related items by subject
Subject: | Competition > Canada Competition, International Business enterprises > Canada Corporate culture > Canada Globalization > Economic aspects > Canada Export marketing > Canada Canada > Commerce |