Book
An introduction to revenue management for the hospitality industry : principles and practices for the real world
Record details
- ISBN: 0131885898 (pbk.)
- ISBN: 9780131885899 (pbk.)
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Physical Description:
print
xvi, 335 p. : ill. ; 24 cm. - Publisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Ch. 1. Introduction -- Ch. 2. History -- Ch. 3. Customer Knowledge and Consumer Behavior -- Ch. 4. Market Segmentation and Selection -- Ch. 5. Internal Assessment and Competitive Analysis -- Ch. 6. Economic Principles and Demand Forecasting -- Ch. 7. Reservations and Channels of Distribution -- Ch. 8. Dynamic Value-Based Pricing -- Ch. 9. Channel and Inventory Management -- Ch. 10. Revenue Management Team -- Ch. 11. Strategic Management and Following the RevMAP -- Ch. 12. Tools, Tactics, and Resources -- Ch. 13. Legal and Ethical Issues and Potential Bumps in the Road -- Ch. 14. Crystal Ball -- Ch. 15. Applications in Lodging and Food and Beverage -- Ch. 16. Applications in Sports, Entertainment, and Event Management -- Ch. 17. Applications in Cruise, Spa, and Luxury RV Resorts -- Ch. 18. Applications in Golf, Gaming, and Theme Parks. |
Search for related items by subject
| Subject: | Hospitality industry -- Management Hospitality industry -- Management Revenue management Revenue management |
Available copies
- 1 of 1 copy available at Vancouver Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Downtown Library | TX 911.3 M27 T737 2009 (Text) | 33109009063637 | Stacks | Volume hold | Available | - |
