Book
The analytical marketer : how to transform your marketing organization
Record details
- ISBN: 9781625278456 (Cloth)
- ISBN: 1625278454 (Cloth)
-
Physical Description:
print
xi, 180 p. : ill. ; 24 cm. - Publisher: Boston, Massachusetts : Harvard Business Review Press, 2016.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Introduction: Reinventing the marketing organization in the analytical era -- The customer decision journey has changed -- Adopting an analytical mindset -- Realigning your structure -- Building talent and skills -- Leading the analytical organization -- Conclusion: What's next? Your call to action. |
Search for related items by subject
| Subject: | Marketing -- Technological innovations Marketing -- Management Quantitative research |
Available copies
- 1 of 1 copy available at Vancouver Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Downtown Library | HF 5415.13 S84 2016 (Text) | 33109010241834 | Stacks | Volume hold | Available | - |
| LDR | 01351nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 121639721 | ||
| 003 | SITKA | ||
| 008 | 160405s2016 maua b 001 0 eng d | ||
| 020 | . | ‡a9781625278456 (Cloth) | |
| 020 | . | ‡a1625278454 (Cloth) | |
| 040 | . | ‡aMH/DLC ‡beng ‡dNNfCLS ‡erda ‡cMH | |
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| 050 | 0 | 0. | ‡aHF5415.13 ‡b.S996 2016 |
| 082 | 0 | 4. | ‡a658.8/02 ‡223 |
| 090 | . | ‡aHF 5415.13 S84 2016 | |
| 100 | 1 | . | ‡aSweetwood, Adele. |
| 245 | 1 | 4. | ‡aThe analytical marketer : ‡bhow to transform your marketing organization / ‡cAdele Sweetwood. |
| 260 | . | ‡aBoston, Massachusetts : ‡bHarvard Business Review Press, ‡c2016. | |
| 300 | . | ‡axi, 180 p. : ‡bill. ; ‡c24 cm. | |
| 504 | . | ‡aIncludes bibliographical references and index. | |
| 505 | 0 | . | ‡aIntroduction: Reinventing the marketing organization in the analytical era -- The customer decision journey has changed -- Adopting an analytical mindset -- Realigning your structure -- Building talent and skills -- Leading the analytical organization -- Conclusion: What's next? Your call to action. |
| 650 | 0. | ‡aMarketing ‡xTechnological innovations. | |
| 650 | 0. | ‡aMarketing ‡xManagement. | |
| 650 | 0. | ‡aQuantitative research. | |
| 907 | . | ‡a.b14067456 ‡b03-14-17 ‡c10-24-16 | |
| 998 | . | ‡adt ‡b02-03-17 ‡cm ‡da ‡e- ‡feng ‡gmau ‡h4 | |
| 945 | . | ‡g1 ‡i33109010241834 ‡j0 ‡ldtsta ‡o- ‡p$35.18 ‡q- ‡r- ‡s- ‡t1 ‡u0 ‡v0 ‡w0 ‡x0 ‡y.i11043003 ‡z12-02-16 | |
| 901 | . | ‡a121639721 ‡bCabvavcc ‡c121639721 ‡tbiblio | |
