Book
HOSP 3670 : services marketing custom edition for Vancouver Community College
Record details
- ISBN: 9781323348000
- ISBN: 132334800X
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Physical Description:
print
ii, 358 p. : ill., ports ; 28 cm. - Publisher: Boston, MA : Pearson Learning Solutions, c2016.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Consumer behavior in a services context -- New perspectives on marketing in the service economy -- Positioning services in competitive markets -- Developing service products: core and supplementary elements -- Distributing services through physical and electronic channels --Designing and managing service processes -- Promoting services and educating customers -- Setting prices and implementing revenue management -- Crafting the service environoment -- Complaint handling and service recovery -- Improving service quality and productivity -- Case: red lobster -- Case: Starbucks: delivering customer service -- Case: Banyan Tree hotels & resorts -- Index. |
Search for related items by subject
| Subject: | Hospitality industry -- Marketing |
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Available copies
- 1 of 1 copy available at Vancouver Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Downtown Library | TX 911.3 M3 H6 2016 (Text) | 33109010262442 | Stacks | Volume hold | Available | - |
