Harvard Business Review entrepreneur's handbook : everything you need to launch and grow your new business

Summary: Starting an independent new business is rife with both opportunity and risk. From the basics of writing a business plan to the challenges of financing your new venture, the HBR Entrepreneur's Handbook is your essential resource for getting your startup off the ground. Topics include: Navigating the world of venture capital funding Turning innovations into successful realities in the marketplace Building a business model that makes sense for your business Developing the sales and marketing programs needed for your venture What entrepreneurial leaders must do to build culture and set direction--

Record details

ISBN: 9781633693708
ISBN: 9781633693685
ISBN: 1633693686
ISBN: 1633693708
Physical Description: print
vi, 292 pages : illustrations ; 24 cm
Publisher: Boston, Massachusetts : Harvard Business Review Press, [2018]
Copyright: ©2018

Content descriptions

Bibliography, etc. Note:

Includes bibliographical references (pages 273-284) and index.

Formatted Contents Note:

Part One. Preparing for the journey: Is starting a business right for you? -- Part Two. Defining your enterprise: Shaping an opportunity -- Building your business model and strategy -- Organizing your company -- Writing your business plan -- Part Three. Financing your business: Startup-stage financing -- Growth-stage financing -- Angel investment and venture capital -- Going public -- Part Four. Scaling up: Sustaining entrepreneurial growth -- Leadership for a growing business -- Keeping the entrepreneurial spirit alive -- Part Five. Looking to the future: Harvest time.