Book
Experimentation works : the surprising power of business experiments / Stefan H. Thomke.
Record details
- ISBN: 9781633697102 (Hardcover)
- ISBN: 163369710X (Hardcover)
- Physical Description: xi, 272 pages : illustrations ; 25 cm.
- Publisher: Boston, Massachusetts : Harvard Business Review Press, [2020]
- Copyright: ℗♭2020.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Preface: A tribute to the scientific method -- Introduction: The business experimentation imperative -- Why experimentation works -- What makes a good business experiment? -- How to experiment online -- Can your culture handle large-scale experimentation? -- Inside an experimentation organization -- Becoming an experimentation organization -- Seven myths of business experimentation -- Epilogue: A brief look at the future. |
Search for related items by subject
| Subject: | Business > Technological innovations. Marketing research. Creative ability in business. Consumers > Research. Success in business. |
Available copies
- 1 of 1 copy available at Vancouver Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Downtown Library | HD 45 T46 2020 (Text) | 33109010369957 | Stacks | Volume hold | Available | - |
