Instagram is the fastest growing of all social media platforms, with 400 million monthly active users worldwide half of whom are under the age of twenty-five. While some use the app as a personal networking tool, many also use it to build their creative business endeavours; whether in food and drink or fashion and lifestyle. Sara Tasker has done just that, and since setting up her account whilst on maternity leave in 2013, has become an Instagram coach, iPhoneographer and social media influencer. Her chronicle of authentic everyday life and her mindful Me and Orla blog has developed into a business in which she provides access to free insta-tips, alongside some hugely popular paid for e-courses for independent creatives. Hashtag Authentic draws on the lessons Sara has learned over the past five years to provide readers with tips, advice and guidance on how to turn their personal Instagram account into a profitable creative outlet. From visual storytelling and improving photography skills to archiving day-to-day life and changing the work/life balance, this book is both an inspiring manual and an interactive tool for finding an online voice, growing a tribe and becoming an influencer.