Strategic management for tourism, hospitality and events Cover Image

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Strategic management for tourism, hospitality and events

Evans, Nigel 1955- (author.).

Summary: "Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"--

Record details

ISBN: 9781003318613
ISBN: 1032331836
ISBN: 9781032331836
ISBN: 1032331828
ISBN: 9781032331829
Physical Description: xliv, 752 pages : illustrations (chiefly color) ; 26 cm
print
Edition: Fourth edition.
Publisher: Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2024.
Copyright: ©2024