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Media innovation and entrepreneurship / edited by Michelle Ferrier & Elizabeth Mays.

Ferrier, Michelle, (editor.). Mays, Elizabeth, (editor.). Rebus Community, (issuing body.). BC Open Textbook Project, (distributor.). BCcampus. (Added Author).

Summary:

"This is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. It covers the following topics: Developing the Entrepreneurial Mindset, Ideation, Customer Discovery, Business Models for Content & Technology Ventures, Nonprofit Model Development, Freelancing as Entrepreneurship and Consulting as Business Models, Startup Funding, Pitching Ideas, Marketing Your Venture to Audiences, and Entrepreneurship Abroad: Cultural and International Perspectives and Challenges"--BC Campus website.

Record details

ISBN: 9781989014011
Physical Description: 1 online resource (xvi, 376 pages) : chiefly colour illustrations
Publisher: [Montreal, Quebec] : Rebus Community, 2017-
Distributor: [Victoria] : BCcampus, BC Open Textbook Project

Content descriptions

General Note:	Media Innovation and Entrepreneurship Edited by Michelle Ferrier & Elizabeth Mays is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
Bibliography, etc. Note:	Includes bibliographical references.
Formatted Contents Note:	Developing the Entrepreneurial Mindset -- Ideation -- Customer Discovery -- Business Models for Content & Technology Ventures -- Nonprofit Model Development -- Freelancing as Entrepreneurship and Consulting as Business Models -- Startup Funding -- Pitching Ideas -- Marketing Your Venture to Audiences -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges.
System Details Note:	Mode of access: World Wide Web.
Source of Description Note:	This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. Online version, 2017; title from PDF (viewed on February 5, 2018).