Book
Hospitality branding / Chekitan S. Dev.
Record details
- ISBN: 9780801478192 (Paper)
- ISBN: 0801478197 (Paper)
- Physical Description: ix, 179 p. ; 21 cm.
- Publisher: Ithaca, N.Y. : Cornell University Press, 2012.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references. |
| Formatted Contents Note: | Hospitality marketing and branding : past and future -- Branding challenges and opportunities -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali --Brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing and branding relationships -- Brand franchising -- Brand partnerships -- Case study : Groupon. |
Search for related items by subject
| Subject: | Hospitality industry > Marketing. Branding (Marketing) |
Available copies
- 1 of 1 copy available at Vancouver Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Downtown Library | TX 911.3 M3 D48 2012 (Text) | 33109009639444 | Stacks | Volume hold | Available | - |
