Video
Behind the screens [videorecording] : Hollywood goes hypercommercial / Media Education Foundation.
Five leading scholars and a screenwriter review the role that commerce has played in Hollywood films. McChesney and Wasko discuss the reasons and consequences of a concentration of media ownership; Crispin Miller, Douglas, Meehan and Pikser suggest that this continues to have profound effects on contemporary cultural life. Program argues that there is an accelerated use of product placements, tie-ins, toy merchandising, and vertical ownership in films produced in the 1990s. Asserts that mainstream, big-budget movies have become vehicles for advertising and marketing, that this commercialism distorts the whole enterprise of making movies, and that it suppresses real artistic talent and risk-taking.
Record details
- ISBN: 1893521400
- Physical Description: 1 videodisc (37 min.) : sd., col. ; 4 3/4 in. (DVD) + 1 guide (12 p. ; 28 cm.)
- Publisher: Northampton, MA : Media Education Foundation, c2002 ;
Content descriptions
| General Note: | Study guide by Jon Clermont, Nick Soviecke, and Matt Soar available from Media Education Foundation web site. |
| Formatted Contents Note: | (DVD) Play movie -- Chapters -- Previews [of 20 MEF titles] -- About MEF -- Subtitles. (Movie) 1. Intro (4:23) -- 2. Product placement : advertising goes to the movies (9:47) -- 3. Making movies for marketers : cross promotions, merchandising & tie-ins (8:22) -- 4. Hijacking the movies : Hollywood in an age of conglomerates (8:20) -- 5. Limiting stories : making movies in a hypercommercial age (4:11) -- 6. End credits (1:11). |
| Creation/Production Credits Note: | Producer, Matt Soar; directors, Matt Soar, Susan Ericsson. |
| Participant or Performer Note: | Robert W. McChesney, Janet Wasko, Mark Crispin Miller, Susan Douglas, Eileen Meehan, Jeremy Pikser. |
| Language Note: | Optional English and Spanish subtitles (captioning). |
