"Includes reviews of the latest computer software that will help you prepare a winning plan" -- T.p.

Introduction -- Your business plan is essential -- Your strategic plan -- Use spreadsheets to find out how much money you really need -- Your choice: debt or equity? -- The legal form of your business -- The importance of your deal structure -- Form of the investment -- Planning essentials: time management and project management -- Advertising and marketing in your planning process -- Plan your online advertising -- Plan your Web presence and e-Commerce strategy -- Plan offline advertising to support your online advertising -- Your human resource plan -- Premises and equipment -- Business plan for a manufacturer -- Business plan for a service company -- Business plan for a retailer -- Business plan for a construction company -- Example of a business plan -- Approach investors or lenders with your plan -- Software to improve presentations of your plan -- In-person presentations to groups of potential investors -- Your plan should be a dynamic document -- Business and market planing software to help you -- Self-financing and financing from the public & private sectors.