Book
The analytical marketer : how to transform your marketing organization
Record details
- ISBN: 9781625278456 (Cloth)
- ISBN: 1625278454 (Cloth)
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Physical Description:
print
xi, 180 p. : ill. ; 24 cm. - Publisher: Boston, Massachusetts : Harvard Business Review Press, 2016.
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Introduction: Reinventing the marketing organization in the analytical era -- The customer decision journey has changed -- Adopting an analytical mindset -- Realigning your structure -- Building talent and skills -- Leading the analytical organization -- Conclusion: What's next? Your call to action. |
Search for related items by subject
| Subject: | Marketing -- Technological innovations Marketing -- Management Quantitative research |
Available copies
- 1 of 1 copy available at Vancouver Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Downtown Library | HF 5415.13 S84 2016 (Text) | 33109010241834 | Stacks | Volume hold | Available | - |
