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Marketing analytics : a practical guide to improving consumer insights using data techniques
Book
Book
| Call number: | BVAVCC1004049 | ||||||||
| Publisher: | London, United Kingdom ; KoganPage, 2023. | ||||||||
| ISBN: | 9781398608191 (Paper) | ||||||||
| Edition: | Third edition. | ||||||||
| Phys. Desc.: | 22 x 14 cm | ||||||||
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0 of 1 copy available at Vancouver Community College.
Marketing analytics : a practical guide to improving consumer insights using data techniques
Book
Book
| Call number: | HF 5415.2 G75 2018 | ||||||||
| Publisher: | London ; Kogan Page, 2018. | ||||||||
| ISBN: | 9780749482169 (Paper) | ||||||||
| Edition: | Second edition. | ||||||||
| Phys. Desc.: | xiv, 217 pages : illustrations ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Community College.
Market research for the restaurateur : a do-it-yourself handbook for market research
Book
Book
| Call number: | TX 911.3 M3 M37 1981 | ||||||||
| Publisher: | [Chicago, Ill.] : The Association, c1981. | ||||||||
| Phys. Desc.: | 118 p. | ||||||||
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1 of 1 copy available at Vancouver Community College.
Games and gamification in market research : increasing consumer engagement in research for business success
Book
Book
| Call number: | HB 144 A33 2019 | ||||||||
| Publisher: | New York : Kogan Page Ltd, [2019] | ||||||||
| ISBN: | 9780749483357 (Paperback) | ||||||||
| Phys. Desc.: | xxii, 333 pages : illustrations ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Community College.
Marketing metrics : the manager's guide to measuring marketing performance
Book
Book
| Call number: | HF 5415.2 M374 2016 | ||||||||
| Publisher: | Upper Saddle River, New Jersey : Pearson Education, Inc., c2016. | ||||||||
| ISBN: | 9780134085968 (Cloth) | ||||||||
| Edition: | 3d ed. / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein. | ||||||||
| Phys. Desc.: | xv, 439 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Community College.
The analytical marketer : how to transform your marketing organization
Book
Book
| Call number: | HF 5415.13 S84 2016 | ||||||||
| Publisher: | Boston, Massachusetts : Harvard Business Review Press, 2016. | ||||||||
| ISBN: | 9781625278456 (Cloth) | ||||||||
| Phys. Desc.: | xi, 180 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Community College.
Marketing analytics : data-driven techniques with Microsoft Excel
Book
Book
| Call number: | HF 5548.4 M523 W56 2014 | ||||||||
| Publisher: | Indianapolis, IN. : John Wiley & Sons, 2014. | ||||||||
| ISBN: | 111837343X (Paper) | ||||||||
| Phys. Desc.: | xxx, 690 p. : ill. ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Community College.
Luxury tourism : market trends, changing paradigms, and best practices
Book
Book
| Call number: | G 155 A1 L88 2020 | ||||||||
| Publisher: | Cham, Switzerland : Springer, 2020. | ||||||||
| ISBN: | 9783030598952 (Paper) | ||||||||
| Phys. Desc.: | xii, 323 pages : illustrations ; 24 cm | ||||||||
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1 of 1 copy available at Vancouver Community College.
Upside : profiting from the profound demographic shifts ahead
Book
Book
| Call number: | HF 5415.127 G76 2017 | ||||||||
| Publisher: | New York, NY : AMACOM, American Management Association, c2017. | ||||||||
| ISBN: | 9780814434697 (Cloth) | ||||||||
| Phys. Desc.: | xi, 276 p. : charts ; 24 cm. | ||||||||
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1 of 1 copy available at Vancouver Community College.
Marketing scales handbook: Volume 9 Multi-item measures for consumer insight research
Book
Book
| Call number: | HF 5415.3 B78 2017 | ||||||||
| Publisher: | Fort Worth, Texas : GCBII Production, LLC, [2017] | ||||||||
| ISBN: | 9781542547246 (Paper) | ||||||||
| Phys. Desc.: | xxv, 650 pages ; 24 cm | ||||||||
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1 of 1 copy available at Vancouver Community College.
