Book

E-commerce : business, technology, society.

Record details

General Note:	Revised edition of the authors' E-commerce 2016.
Bibliography, etc. Note:	Includes bibliographical references and index.
Formatted Contents Note:	Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- Technology infrastructure for E-commerce -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce -- References -- Index.