Book
Social media strategy : tools for professionals and organizations / Phillip G. Clampitt, University of Wisconsin at Green Bay.
Record details
- ISBN: 9781506346243 (paperback)
- Physical Description: xxi, 302 pages : illustrations ; 23 cm.
- Publisher: Los Angeles : SAGE, [2018]
- Copyright: c2018
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
| Formatted Contents Note: | Understanding the fundamentals of social media. Who needs a social media strategy? -- What is a social media strategy? -- What are the benefits of a social media strategy? -- The social media cosmos -- Crafting your strategy. Understanding the competitive environment -- Coordinates -- Channels -- Content -- Connections -- Corrections -- Syncing the strategy dots and crafting action plans -- Assessing results. Developing the assessment protocol -- Measuring social media effectiveness / Laleah Fernandez -- Crafting the social media assessment report / Jena Richter Landers -- Conclusion. The mindset of a strategist, the sensibilities of a professional, and the zeal of an enthusiast |
Search for related items by subject
| Subject: | Internet in public relations. Social media. Communication in organizations. |
Available copies
- 1 of 1 copy available at Vancouver Community College.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Downtown Library | HD 59 C53 2018 (Text) | 33109010319630 | Stacks | Volume hold | Available | - |
