Book
Business communication : polishing your professional presence / Barbara Shwom, Northwestern University, Lisa Gueldenzoph Snyder, North Carolina A&T State University.
Record details
- ISBN: 9780134740225 (Paper)
- ISBN: 013474022X (Paper)
- Physical Description: xxv, 615 pages ; 28 22 cm
- Edition: Fourth edition.
- Publisher: New York : Pearson, [2019]
Content descriptions
| Bibliography, etc. Note: | Includes bibliographical references and index. |
Search for related items by subject
| Subject: | Business communication. Business writing. |
Available copies
- 1 of 1 copy available at Vancouver Community College.
Holds
- 0 current holds with 1 total copy.
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Circulation Modifier | Holdable? | Status | Due Date | Courses |
|---|---|---|---|---|---|---|---|---|
| Downtown Library | HF 5718 S59 2019 (Text) | 33109010351757 | Stacks | Volume hold | Available | - |
- PEARSON
Business Communication: Polishing Your Professional Presence helps you achieve the highest level of professionalism when conducting business. With a clear communication model that assists you in professionally analyzing and reacting to any sort of business situation, the text stresses the importance of etiquette in successful entrepreneurial practices.
The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world.
- PEARSON
For business communication courses.
Effective communication in business practices
Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that assists learners in professionally analyzing and reacting to any sort of business situation, the text stresses the importance of etiquette in successful entrepreneurial practices.
The 4th Edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world.
Hallmark features of this title
An organized structure keeps students focused
- 12 brief, easy-to-read chapters effectively present core communication concepts.
- An ACE (Analyzing, Composing, and Evaluating) communication model lets students apply major concepts to a variety of business situations.
- End-of-chapter Summaries are structured as study questions with answers below, helping students focus on key chapter points.
A text that teaches through real-world examples
- Instances involving technology, ethics, and culture are woven throughout the text to show students how to react appropriately in sensitive situations.
- A laminated pullout reference card on how to write business emails is included for use in class or students' future careers.
New and updated features of this title
A student-centric focus
- NEW: Collaboration features help students apply chapter concepts when working in teams, both locally and virtually.
- NEW: Figures and models include formal reports that illustrate concepts and address authentic business challenges, such as developing an organic restaurant.
A text that teaches through real-world examples
- 9 NEW: End-of-chapter company profiles showcase how real businesses address communication challenges.
- UPDATED: 7 new hires share stories about how they've put their communication skills to work.
- UPDATED: In-chapter examples interactively place students in decision-making roles by having them assume various employee positions and try to solve various issues.
- UPDATED: Ineffective vs. Effective examples help students determine which modes of communication do and don't work in a business environment.
